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Author: Xinyue Fu

Session 12 : London Fashion Week

By Xinyue Fu Posted on 25th February 2023 Posted in Uncategorised No Comments

London Fashion Week started this week and we went to Shoreditch to visit the show, which was organised by Fashion Scout China. The show started at 1.30pm and by around 1pm there was a growing crowd of fashionably dressed hipsters …

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Session 11 : Organise Content

By Xinyue Fu Posted on 25th February 2023 Posted in Uncategorised No Comments

The session was an opportunity to review our own progress and that of our peers, as well as a chance to reflect, analyse and review. This time two classes in MEDIA were taught together and we used the opportunity to …

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Session 10 : Advertising Pages

By Xinyue Fu Posted on 25th February 2023 Posted in Uncategorised No Comments

Make advertising pages is the aim of our session. Advertising campaigns need to be precise and wear the season’s inspiration and even the brand’s spirit in a condensed visual language. Fashion advertising is focused on creating promotional campaigns for the …

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Session 9 : Digital collage

By Xinyue Fu Posted on 25th February 2023 Posted in Uncategorised No Comments

Today’s session is about trying out digital collage, using images taken over the last few weeks and manipulating and editing as many images as possible in today’s session. Images can add value to a brand, create an atmosphere or attitude …

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Session 8 : Interview/Journalism

By Xinyue Fu Posted on 25th February 2023 Posted in Uncategorised No Comments

In the last lesson we prepared questions in advance for the interview for this lesson, which was about fashion journalism. A career in fashion journalism is not just about writing about clothes, fashion journalism will involve researching and writing about …

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Session 7 : Words and Pictures [ Creating Narrative ]

By Xinyue Fu Posted on 24th February 2023 Posted in Uncategorised No Comments

In this session we discussed all the elements of creating a fashion editorial and building a narrative, telling a story through styling and photography. Tim Walker’s 14-minute photographic short film – The Muse. The Muse is a very beautiful short …

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Session 6 : External Trip Southbank

By Xinyue Fu Posted on 24th February 2023 Posted in Uncategorised No Comments

Today’s class is a trip to Southbank to capture fashion content using the landscape around us, we will explore everything from buildings, furniture, people, nature and more to create atmosphere and narrative for our fashion media content. As I was …

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Session 5 : External session Local

By Xinyue Fu Posted on 16th February 2023 Posted in Uncategorised No Comments

This was our last week of a class on creating content images and this session was based around a shoot at the shepherds bush market near the school. Kelly and I worked in pairs and chose a wall with colorful …

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Adobe 2 Development on Myblogs

By Xinyue Fu Posted on 16th February 2023 Posted in Uncategorised No Comments

This class is about development on Myblogs, which is a very important step in turning in a portfolio this semester. I followed the tutor’s instructions step by step, but my computer failed and the page was stuck for a long …

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Session 4 : Unconventional props styling

By Xinyue Fu Posted on 16th February 2023 Posted in Uncategorised No Comments

All unedited pictures : Edited pictures : It is not always ‘fashion’ that tells a story or makes an impact when we are creating content. Using ‘props’ can create drama, narrative or atmosphere to an image. So this session will …

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